1. Language:
New grammar & vocabulary, Concise, Most in Japanese,
2. Content:
Interesting, Pictures, Videos, Music, Variety, Questions at the end, Culture & Language, Customs, Something new about the author
3. Layout:
Readable (color and font), Legibility
4. Communication:
Interactive, Engaging, Interactive comments, Responsiveness
5. Consideration:
Kanji (not too many),
6. Regular visitors
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